VIA RAIL – LOVE THE WAY
DIDIER CHARETTE DIRECTS ‘LOVE THE WAY’ FOR VIA RAIL AND COSSETTE
Via Rail has launched a new brand repositioning campaign called ‘Love the Way’. A 60-second launch cinema spot along with 3 additional TV and online videos we produced from a 4-day shoot in Montreal and Toronto. Via shows how much fun taking the train can be in these days of heavy road congestion. Charette brings a playful cinematic vibe to the spots showing a fun cross-section of people that were ‘made to move’. Cossette Montreal led on creative and the campaign was a co-production between Cinelande and Nimble Content.
DIRECTOR: DIDIER CHARETTE
CLIENT: VIA RAIL