Game On: St. Michael’s Foundation Challenges Ben Stiller to a Paddle Royale
Nimble Content, Jesse Senko & St. Michael’s Foundation Rally for a Cause

St. Michael’s Foundation is taking fundraising to the next level with Paddle Royale, Canada’s biggest pickleball showdown. The campaign, shot by Jesse Senko for Nimble Content, under Holiday United Group’s HUG for Good Initiative, blends high-stakes competition with a powerful mission—supporting frontline healthcare teams who deliver life-saving care every day.

At the center of it all? Dr. Kim Connelly, Head of Cardiology, who’s issued a bold challenge to Ben Stiller—turning a friendly match into a high-energy rally for world-class healthcare.

Sleek visuals, sharp storytelling, and a modern aesthetic bring this campaign to life, making an undeniable case for action. March 29 at @rallyatsherwoodvillage, the game begins. Pickleball meets purpose. Let’s play.

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#PaddleRoyaleChallenge #HugForGood

DIRECTOR: JESSE SENKO
CLIENT: ST. MICHAELS FOUNDATIONB