SO FRESH “MADE IN CANADA”
MATTHEW BISSONNETTE GETS PATRIOTIC FOR SO FRESH AND 123W
So Fresh wanted to tell Canadians that their delicious almond milk is made for Canadians. Nimble content director, Matthew Bissonnette (Canadian, but LA based) was tapped to show how Southern California almond growers have taken this Canadianness to heart in a big way. Looks like So Fresh almond milk is as Canadian as Don Cherry maple syrup.
DIRECTOR: MATT BISSONNETTE
CLIENT: EARTH’S OWN
AGENCY: 123 WEST COMMUNICATIONS