Cashmere

Director Brett Blackwell and BrokenHeartLoveAffair take on something most of us don’t think twice about — a roll of tissue.
But this isn’t just a product spot. It’s a quiet love letter to care, to pride, to the beautiful thing we call being Canadian.
Reminding us that strength and softness aren’t opposites — they’re just part of the same story.

Cashmere. Beautifully, Canadian.

DIRECTOR: BRETT BLACKWELL
AGENCY: BHLA 
CLIENT: CASHMERE