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NATURE VALLEY  “3 GENERATIONS”

MATT OGENS ASKS 3 GENERATIONS WHAT THEY DO FOR FUN FOR NATURE VALLEY AND COSSETTE
Three Generations is the title of a new online film for Nature Valley by Nimble Content director, Matt Ogens. The team at Cossette had a great idea – what does play mean to three different generations of the same family and how has it changed? We first meet the parents and grandparents and listened to their stories of being outside all day playing until they had to come in for dinner or bedtime. Then the youngest generation is asked the same questions and we hear them describe something very different. Nature Valley wants to encourage young people not to forget all the fun things they can be doing together outside.

DIRECTOR: MATT OGENS
CLIENT: NATURE VALLEY
AGENCY: COSSETTE