GOODLIFE “LIVE FOR IT”
KELSEY LARKIN PUMPS IRON WITH GOODLIFE AND DOUG & PARTNERS
Doug & Partners tapped Nimble Content director, Kelsey Larkin to direct a new, transformative online campaign for their client, GoodLife Fitness. GoodLife wanted to break away from the typical, bland fitness imagery and put a spotlight on the new intensity found in their clubs these days. Kelsey brought her usual sharp eye for authentic details, great casting, and cinematic imagery to the project resulting in a fresh, eye-catching campaign that agency and client were delighted with.
DIRECTOR: KELSEY LARKIN
AGENCY: DOUG + PARTNERS