PETRO CANADA “SOFT TOUCH”
BRETT BLACKWELL NAILS THE SOFT-TOUCH FUNNY FOR PETRO CANADA AND JUNIPER PARK/TBWA
Touchless car wash? Not a whole lot of cleaning going on there. When Petro Canada and their agency, Juniper Park/TBWA, wanted to tout the amazing cleaning power of their exclusive new Soft Touch Car Wash, Nimble director, Brett Blackwell brought just the right kind of funny to the project. Brett’s eye for casting, art direction and sharp comedic timing was the perfect match for these great scripts.
DIRECTOR: BRETT BLACKWELL
AGENCY: JUNIPER PARK/TBWA
CLIENT: PETRO CANADA