BC CHILDREN’S HOSPITAL FOUNDATION
Each year, tens of thousands of kids visit @BC Children’s Hospital. Nimble Content director, @Melanie Chung, teamed up with @Will Creative Inc. to shoot this year’s “Jean Up” campaign in support of the hospital’s annual fundraiser. The spot showcases the dedicated health care providers and gives us a glimpse into the lives of the children and families who rely on the hospital so much.
As the only children’s hospital in BC, kids in the area count on the health care providers at BC Children’s now more than ever.
This May, #JeanUp to raise awareness and funds for the hardworking health care providers and help sick and injured kids get out of their hospital gowns and back into their own jeans.
DIRECTOR: MELANIE CHUNG
CLIENT: BC CHILDREN’S HOSPITAL FOUNDATION
AGENCY: WILL CREATIVE INC.